Most corporations with progressive marketing departments understand the value of web video, social media, and digital marketing enough to know that almost every penny they invest will come back in the form of increased revenue. In the case of web video, many marketing departments only understand some basics of video and the impact and potential for increasing brand awareness, and expanding returns.
Well thought-out campaigns, big-budget productions are the order of the day. For small-business, most professional productions are out of their budget. But why? YouTube and other examples are free and provide instant access to your customer base. More importantly, video currently does incredibly well in search results, which may easily drive customers to your message, and then to you, for what could be a very low-cost investment.